Writing

I write when I have
something specific to say.
Not to demonstrate expertise.

I publish because the idea was worth finishing. One article per month, when it's ready.

These articles are about specific problems that come up in executive decision-making. They are not designed to convince you to hire a coach. They are designed to be useful whether you do or not.

8 min read Career Transition

The conversation you're not having with yourself about the promotion

Most senior professionals spend considerable time thinking about whether to accept a promotion. Almost none of them examine the assumptions underneath the question. This piece is about those assumptions — the ones that make the decision feel simpler than it is, and the ones that make it feel harder.

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10 min read Leadership

What I wish someone had told me in my second year as a CEO

First-person. The three things that were genuinely surprising about C-suite authority — not the strategic challenges, which everyone talks about, but the cognitive and relational ones that nobody prepares you for. What they cost before they were understood, and what changed once they were.

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7 min read Decision-Making

How to evaluate an opportunity when the numbers don't tell you what to do

A framework for decisions where compensation, title, and market position all point one way but something else doesn't. The something else is usually the part worth paying attention to. This piece is about what it is and how to name it accurately enough to actually use it.

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9 min read Identity

The identity problem that presents as a career problem

A significant number of the people I work with arrive with a career decision to make. They leave having understood that the career decision was the presenting problem, not the actual one. This piece is about how to tell the difference — and why it matters which one you're solving for.

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6 min read Founding

The thing about being a founder that nobody says clearly enough

The shift from founder to CEO is not primarily an organisational challenge. It's a cognitive one. The skills that got you here — the certainty, the speed, the willingness to override — are not the skills that get you to the next stage. This piece is about what the new skills actually are and how the transition between them happens.

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If the writing
sounds like someone
who understands your situation —

That's because it's written by someone who has been in it.
The coaching is the same.